By Sandra Rowell: Associate of DISCsimple
Ever felt like you can see someone’s personality through their posts?
The colour of their clothes. The tone of their captions. The vibe of their message.
You’re not imagining it — you’re witnessing DISC in action.
DISC style spotting is one of the most powerful tools I teach in leadership, business growth, and self-awareness. And social media? It’s the ultimate training ground.
Let me show you what I mean…
What I Noticed While Scrolling…
One evening, I was mindlessly scrolling through Instagram and LinkedIn. Nothing unusual — just catching up.
Then I saw her.
A bright yellow blazer. A huge smile. Video playing.
“Hey friends! Just popping on to share what’s been lighting me up this week!”
Heart emojis everywhere. Comments like, “You’re amazing!” and “Love your energy!”
I smiled.
Then I scrolled again.
Black and white photo. Sleek, minimal layout.
“3 steps to optimise your workflow for Q2.”
Clear. Efficient. Zero fluff. Just value.
Next?
Soft pastels. A peaceful photo of a walk in the woods.
“Some days are slower than others. That’s okay.”
Gentle words. Dozens of warm, caring replies.
And finally?
Red header. Bold statement.
“Results matter. Here’s how we increased revenue by 28%.”
Decisive. Strong. All business.
That’s when it clicked:
I wasn’t just scrolling — I was DISC style spotting.
Each post revealed more than just preferences. It reflected:
- Personality
- Communication style
- Leadership energy
- And what really matters to them
Because I understand DISC, I didn’t judge.
I didn’t compare.
I understood — and appreciated.
And that’s when I realised…
This isn’t just a fun skill.
It’s a powerful way to connect. To communicate. To lead.
So, What Exactly Is DISC Style Spotting?
DISC is a behaviour profiling model that helps us understand how people tend to communicate, work, and connect.
It’s based on four core personality types:
- D – Dominance
- I – Influence
- S – Steadiness
- C – Conscientiousness
Style spotting is about observing how these styles show up online, through:
- Visuals
- Words
- Tone
- Frequency
- Energy
It’s not about boxing people in — it’s about unlocking insight.
D Style – Dominance
What You’ll Spot:
✔ Short, punchy captions
✔ Bold colours or strong postures
✔ Posts about results, goals, and performance
✔ Fast-paced, no-nonsense tone
Translation:
“I get things done. What’s next?”
These are your action takers, challengers, and high-performers.
I Style – Influence
What You’ll Spot:
✔ Bright, expressive photos
✔ Emojis, casual language, exclamations
✔ Reels, stories, engaging Q&As
✔ “Hey guys!” energy
Translation:
“Let’s have fun! Look what I found!”
These are your connectors, storytellers, and cheerleaders.
S Style – Steadiness
What You’ll Spot:
✔ Calm, consistent visuals
✔ Behind-the-scenes, day-in-the-life posts
✔ Thoughtful, heartfelt captions
✔ Soft palettes and a gentle tone
Translation:
“I’m here for you. Let’s grow together.”
These are your loyal, dependable, nurturing supporters.
C Style – Conscientiousness
What You’ll Spot:
✔ Structured posts (e.g., step-by-step guides)
✔ Clean, professional layouts
✔ Data, research, or systems-focused topics
✔ Formal tone and attention to detail
Translation:
“Here’s the right way to do it.”
These are your planners, experts, and perfectionists.
Why It Matters — Especially Now
In a world of fast content and surface-level impressions, DISC brings depth.
Style spotting helps you:
- Connect faster with new people
- Stop misreading tone or intention
- Create content that speaks to all styles
- Become a more compassionate, confident communicator
This isn’t just for business owners or coaches — this is for anyone who wants better relationships.
3 Steps to Start Style Spotting Today
Want to give it a try? It’s easier than you think.
- Scroll With Purpose
Open LinkedIn or Instagram. Pick 5 posts that catch your attention.
- Ask Yourself:
- What kind of energy is this giving off?
- Is it bold or gentle?
- Detailed or spontaneous?
- Focused on people or results?
- Match the Style
Assign one of the DISC types based on what you observe.
Don’t stress about being “right” — just get curious.
Most people are a blend — so see if you can spot the dominant energy.
What You See Is So Much More Than a Post
DISC Style Spotting trains your brain to see people with more compassion and curiosity.
You stop assuming.
You stop judging.
You start understanding.
Imagine what that could do for your:
- Client relationships
- Team dynamics
- Marketing strategy
- Self-awareness
Once you see it, you can’t unsee it — and that’s a superpower.
Want to Unlock Your Own Social Style?
If you’re curious about your own DISC style — or want to learn how to use this skill for content, coaching, or connection — let’s explore it together.
https://www.linkedin.com/in/sandra-rowell-executive-coach-business-mentor-consultant
DM me for a free DISC Style Spotting Chat
Or book a mini session to uncover what your socials really say about you
Because in the age of social, understanding people isn’t optional — it’s ESSENTIAL.
Keeping things simple in a complicated world.
To learn more about the DISC tool and how you can learn to identify different DISC styles. Come along to our free lunchtime session. Full of powerful insight into the world of Everything DiSC® (part of the Wiley group) in just 30 minutes you will learn something! We run a learning session every Monday.
If you are a people development expert, independent consultant or coach and would like to benefit from a like-minded and supportive network of people get in touch at discover@discsimple.com to find out how you can become an associate.